Client /

Arm + Hammer

X

Media Therapy

Project Categories /

Advertising, Social Media Campaign

People love the run up to Christmas, the preparations, the drinking, the parties, the shopping... So, to kick off the Christmas count down we wanted to get our fans buzzing for the big day with a few early gift giveaways in the form of a calendar countdown.

Following the success of Arm + Hammer’s 'The Curious Calendars', 2016’s ‘Exceptional Challenges’ reached higher levels of social engagement than any other competitors in the category.

Exceptional Challenges featured a competitive twist; Santa vs. Rudolph face off in out of the ordinary Christmas based challenges. Fans bet on the winner and submit their votes through comment posts, winners are drawn to win Exceptional prizes from toothpaste to Playstations. Facebook users came flocking, engagement levels were off the charts and Santa got a little break.