Client /

Femfresh

X

Media Therapy

Project Categories /

Advertising: TVC, Print, Digital

THE CHALLENGE

Femfresh users have started to grow. The education messaging from the previous years campaign is working so now Femfresh is expanding its product range and launching a new shave cream and balm, while still wanting to champion its position as the experts in intimate care.

THE IDEA

Celebrating choice. It’s 2017, and the beauty industry knows they can no longer be prescriptive about setting ideals and standards. Femfresh is joining the conversation, and celebrating multiplicity, fashion and possibility. So no matter how women choose to 'do their intimate area, we are encouraging women to treat themselves and use the stuff that’s specifically designed for the intimate areas.